Design  |  UI/UX  |  Web

Snacks for the whole family, but really we are talking about quick snacking for that little one in the family that is always hungry. These are snacks you can trust, that are free of all 8 allergens and sustainable for the environment. Betterweather used a subtle nod to the “Goldie Locks and Three Bears” story to give sense of place to these snacks and the little ones they serve

For this project Betterweather shot custom photographs of the product(s) to be used in conjunction with the playful animated bears. This provided a sense of honest “reality” in an otherwise “make-believe” based branded environment. We were careful not to take the packaging too literal yet we still pulled off the story telling feel and educational experience that the brand needed and called for to be taken seriously.