Collateral | Design | Identity | Print | Product | 3D

Hakala has one of the best testing facilities in the nation, but promotion of their line of nutritional supplement products had been limited to local homeopathic doctors and modest online sales. Hakala wanted to bring their products to the public and position themselves to appeal to large retailers, so their homegrown brand needed a professional, consumer-facing makeover.

Betterweather analyzed the competition and designed a new Hakala brand identity that is approachable, reliable and distinguishable in a sea of similar products. We created an identity suite, product design, print marketing collateral and a mobile-friendly website. With Betterweather’s help, Hakala has elevated their product line to the same standard as the testing facilities they are known for.