Design  |  UI/UX  |  Web

Who says you shouldn’t play with your food? Not Fruitivity Snacks! When Fruitivity rebranded their product they asked Betterweather to help embody the spirit of playfulness that their product line had been touting all along.

The overall idea behind the site was to make use of the bold and bright new packaging in an engaging yet educational way. By including the non traditional lines and existing color palette of the brand Betterweather saw the web browser as a canvas ready to accept the “paint”. What we delivered we feel is an accurate representation of how great the brand both looks and tastes!