Play Hard. Clean Easy.
Boulder Clean's name and mission is inspired by the natural beauty of the place they call home: Boulder, Colorado. Surrounded by breathtaking natural wonders and clean mountain air they create products that unleash the power of nature to clean our world and protect the environment at the same time. A partial site refresh was needed to capture this spirit of their new packaging and long standing mission in a bold new way.
Boulder Clean wanted to attract a brighter, youthful and socially conscious crowd. One that cares about their own health just as much as the world they share with everyone else. Betterweather accomplished this by redesigning the site's home and product pages. We found our inspiration in colorful Colorado and used this to create an environment that is exciting and inviting.